STORIES FROM OUR LABORATORY

Welcome to our laboratory, where Brand Alchemy is made.

AQV Brand Alchemy adapts Jennifer Aaker’s 5 Dimensions of Brand Personality into five profiles, each with its own market pull and blind spot.

Brand Chemistry Test: Find Your Dominant Profile among the 5 Brand Personalities

Superior products and services often lose contracts, and not because the buyer made a bad call….

Why do good companies lose to cheaper options? AQV’s Mădălin Miu breaks down the Brand Strategy Framework and positioning at BIZZ.CLUB Iași.

AQV at BIZZ.CLUB Iași: Brand Positioning 101

Our colleague, Mădălin Miu, recently took the stage at BIZZ.CLUB Iași (SEEDS chapter) at the Grand…

Aquavita and InnoMedCatalyst team photo at Startup Demo Day event in Bologna

InnoMed Catalyst Demo Day in Bologna

Our colleague Mădălin recently returned from the InnoMedCatalyst Demo Day in Bologna, still energized by the…

Aquavita speaker and Communication and Public Relations students at the Motion Graphics talk, Alexandru Ioan Cuza University of Iași

AQV about Motion Graphics at the Faculty of Communication Iași

Our colleague, Mădălin Miu, was recently invited to speak with first-year students from the Communication and…

Conference stage at How To Web 2025 with a panel discussion on screen and the Aquavita banner

AQV at HowToWeb 2025

On October 1–2, our colleague Mădălin joined visionary leaders, strategic investors, founders, and tech enthusiasts at…

Aquavita's Mădălin Miu presenting a Communication Strategies workshop slide to Creators Academy students in Vaslui

AQV at Creators Academy & Vaslui Youth Capital of Romania

Recently, the Creators Academy invited us to take part in Vaslui – Youth Capital of Romania…

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